Market Research Leadership - Respondent Round Two
## Market Research Leadership - Respondent Round Two Welcome! This project explores how marketing leaders approach market research—from strategy and measurement to tools, resources, and the future impact of AI. ### What we're collecting: - How market research fits into marketing strategy - Use cases and business impact - Process timelines and bottlenecks - ROI measurement approaches - Budget allocation and resource constraints - Current tools and pain points - Perspectives on AI's role in research - Vision for ideal research processes ### Objectives: - Understand current market research practices among marketing leaders - Identify pain points and bottlenecks in research workflows - Explore attitudes toward AI and automation in research - Uncover unmet needs and ideal future states
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