Welcome to the diaper shopping trip study
Thank you for taking part. In this study, we’d like you to complete a normal in-store shopping trip where you shop for diapers as you usually would. Please start recording just before you enter the diaper aisle in a store where you normally shop. As you go, talk out loud about what you notice, think, and feel. There are no right or wrong answers. We’re interested in your natural reactions, what catches your eye, what you compare, and what drives your final choice. If you place a product in your cart, please tell us what it is and why you chose it. If you look at something and decide not to buy it, please also explain what made you move on. Please complete the trip as naturally as possible. First, we (…) Please note that there will be some qualifying questions before the study starts.
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